Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Korean women prefer the Korean soap operas over American ones. The Korean soap operas are much closer to their lives. Korean women living in the United States, because they experience differences in living unfamiliar environment, they need to find a spiritual sustenance. Watching Korean soap operas is the best way to ease the pressure of living life. It can give their bitter lives a lot of happin
environment. If established wellbeing just focused on health, now neo well-being cares about continual happiness. Neo well being is consist of well-looking, LOHAS(Lifestyles OF Health and Sustainability), Slobbie(Slower but better working). Neo well being is stimulating customers consume desire and making new demands. Especially in food market, we are trying to avoid artificial additive and trans
Korean market, except the ratio of local products set by government pressure.
Attachment of bar code and POS system: rapid calculation
Guarantee of lowest price and 100% change and refund system
Lingual ability of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each
Environment
1) Marketing goals and objectives
Recently most of fast food companies have a close game because of price competition and policy
for discount , health problem. The other side, pizza that was representative fast food with
hamburger on only a few years ago, has developed various premium menu, so pizza industry can
break from depression by well-being trend.
As Korean
the world in which we operate (environment, economic, social) creating a better tomorrow than today.
Visions are Care for customers, consumers and the world we live in, sell only products we can be proud of, speak with truth and candor, balance short term and long term, win with diversity and inclusion, respect others and succeed together.
7. Strengths, Weaknesses, Opportunities and Threats
environment)
아파트 5층 엘리베이터가 있는 아파트에서 가족과 거주중
? 일반적인 건강상태(general health status)
Intact
? 사회적인 습관과 건강관련 습관(social/health habits)
술 주3회이상 흡연 하루 1갑
? 가족력(family Hx)
고혈압,당뇨
? 의료/수술적 병력에 대한 정보(medical/surgical Hx)
Research Rationale/Questions
In present-day society, environmental problems are one of the most important issues facing us. Accordingly, the cognition that we should preserve environment is prevailing in Korea too. New Ecological Paradigm (NEP) measured the environmental awareness. It reported that Korean got higher marks than average (3.38 out of 5), showing relatively eco-friendly attitude. Th
environment and develop skills. H&M which has the biggest markets in the world has 3 big policies for human resources management. The Medias applaud H&M’s system. However, there are also merits and demerits of each brands human resources management. There are many big and famous SPA brands in the world and Korean SPA brands are new born brands yet but they are becoming popular these days.
lives. Emotional communication based on a keen interest, sympathy and consideration has positive effect on the level of employee satisfaction and growth of production. It is a kind of virtuous circle. As a result, emotional communication helps companies achieve sustained growth.
Many companies choose enterprise SNS as a means of communication between workers. Enterprise social networking focuses